James Pursey

I build and run AI-native companies.

Founder of Replicate Labs. Engineer by education, operator by trade. I run one AI-native company day to day, and alongside it I take on a small number of consulting and advisory engagements where I can genuinely move the needle.

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James Pursey
The background

Technical & commercial builder.

I founded and run Replicate Labs, an AI-native SaaS company partnered with some of the best sales-training organisations in the world. We have raised over $1.5m in venture funding from Emerge Capital, Revenue Syndicate, SFC Capital and strategic angels, partnered with ValueSelling, ASG (Gap Selling) and Force Management, run projects with Winning by Design and Sandler, and worked with companies like Okta, GitLab, Cisco, Gartner and AMS.

Before Replicate Labs, I held a senior leadership role at SimilarWeb (NYSE: SMWB), the digital-intelligence company. I still run Replicate Labs day to day. The consulting sits alongside it: a way to put the same experience to work on a few interesting problems outside my own walls.

$2m+
Funding raised across Replicate Labs & Sorted Local
120+
Team led at SimilarWeb: Customer Success, Enablement & Technical Consulting
World-class
Partnered with world-leading brands
Expert
System design, prompt engineering, GTM strategy, sales effectiveness
Where I can help

A small number of engagements, where the fit is real.

01
AI implementation and deploymentFocus on what your business needs, then how AI can help, not the other way around. From customising ChatGPT and Claude to full custom systems. Real problems, real impact.
02
Go-to-market strategyTraining on how to use AI effectively to drive performance across the business: what tools to use, what to build, and where you still need humans.
03
Advisory & boardAI strategy and direction for founders and teams, grounded in operating one, not theorising about it.
04
Personal passion: full automationExploring businesses and projects where AI can run the whole thing end to end, unsupervised, like my Debunk AI project.
Get in touch

Tell me what you're working on.

If you think there's a fit, the fastest way in is an email with a couple of lines on what you're building and where you're stuck.

james@spikypineapple.com